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Vistage speaker Grant Leboff shares a few simple tips to increase your business profit with minimum costs. Companies are continually looking for ways to generate quality sales leads and find new customers. A considerable amount of time, effort and money is often spent in this area. Yet, perhaps one of the easiest and most effective business generation avenues is often overlooked. One of the most under utilised approaches to business generation is to form strategic alliances or partnerships with other businesses. These partnerships can often become part of the backbone to a very effective marketing strategy and can open access to a wide client base that you could never have reached previously. Of course, the first decision to make is; with whom should you be partnering? The key to finding good partners
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This is the central message at the heart of the Sticky Marketing movement. Sticky Marketing is a belief that companies have to move away from the old marketing system of shouting messages at people, to the new paradigm of attracting customers, by becoming ‘sticky’. We live in a world where people have become empowered. Consumers have control. They can contact companies directly and they can talk to each other with a powerful voice they never had before. Sticky Marketing takes into account these fundamental changes and provides a new set of rules for effective communications, in a world transformed by new technology. It introduces a new model of customer engagement. Grant Leboff argues that it is not ‘return on investment’ that matters but ‘return
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What to make of BrewDog’s latest wheeze: asking their shareholders to promote the Fraserburgh-based craft brewers by dropping off marketing packs in their local bars.
Until recently, BrewDog have supplied the off licence trade and sold mainly to supermarkets and drink shops. They are beginning to expand into the on trade and have mobilised their sha
July was a great month for our Open Day programme with over 200 members, guests and colleagues enjoying sessions at The Barn, Berkeley and Old Trafford. Peter Knight and Jeff Grout presented well received sessions which gave all attendees food for thought and ideas they could implement in their businesses straight away. Dave Abraham CEO of Signify wrote to tell us that they used techniques from the HEMP session the very afternoon they returned to their offices in a marketing meeting to great success. So if you want to see how Vistage could benefit you and your business, why not book for an upcoming Open Day
